One of the last movies to become a success at the box office before theaters began shutting down over COVID-19 was The Invisible Man. It was yet another hit for Jason Blum and Blumhouse Productions. The company specializes in producing low-budget horror and genre movies and turning them into hits.
But for every Invisible Man, there’s The Hunt. Another Blumhouse movie that – after being delayed last year due to its subject matter – was then marketed for its delay as a selling point. Unfortunately, it came out in early March which was right before the shut down. It was eventually put on streaming platforms as a DVOD for $19.99.
This is the current state of movie distribution. Particularly for low-budget films like the ones made at Blumhouse. Since they don’t have the same marketing budget of a typical blockbuster or the ability to release the film in theaters, their number one goal is to get as many eyes on their film as possible. Which is why for their next release, the company is skipping theaters altogether.
Run Sweetheart Run, from director Shana Feste (Country Strong), debuted at Sundance this year to positive reviews. It was supposed to come out May 8th. Then COVID-19 happened so the next best place was streaming.
Blumhouse is partnering with Amazon Studios to stream the film exclusively on Amazon Prime. The date for this is unknown. This follows a recent trend of films making their way to your home screen and bypassing the theatrical run. The Lovebirds, which came out on Netflix last week, was originally a Paramount production. And fans could care less as it has become a sensation. Greyhound, a WWII submarine movie with Tom Hanks which had a nice prime summer release date, was purchased by Apple TV+ who plan to screen the film exclusively on their brand-new site.
But Run Sweetheart Run is not that high brow. The film stars a young single-mother looking to get back into the dating scene. While on her first date with a charming young man, he becomes violent. Now she must navigate the busy streets of Los Angeles while her psychotic date follows close behind.
If there’s one genre movie lovers can’t get enough of in the comfort of their own home, it’s horror. Now they’ll have another one in Run Sweetheart Run very soon.
from Movies – We Got This Covered https://ift.tt/2AnFuoL
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